Two weeks ago, my experience with B2B “marketing” was limited to designing maybe a dozen page banners for Paper Direct when they were slammed in December of 2010. Two weeks ago, my experience with Social Media marketing was limited to purchasing a few Facebook likes for now-defunct Constitutionalist Today and Light from the Right using the Facebook ad platform. Two weeks ago, my experience with Inbound Marketing was, “what in the world is it?” Today, I am not only much more familiar with these marketing techniques, I’m responsible for them! I’m exhausted but excited, weary but energized. My brain is full, but my slate is blank! I’m not sure how I landed this job, but I intend to excel at it!

How Did I Get into Marketing?

As many of you are aware, I started out my educational career in engineering and ended up in graphic design. My penchant for numbers kept my design crisp and clean, and eventually led me to web and email design. Once there, I became very interested in the numbers behind my design; the numbers that drove my creative direction and the numbers that my design contributed to the company’s bottom line (and my paycheck). In other words, I became interested in marketing. To land a marketing job with my resume in this economy was no easy feat. However,