Work-Related Stress Is a $300 Billion Problem. Here’s What Your Company Can Do to Stop It

When they launched Drizly in 2012, Justin Robinson and Nick and Cory Rellas couldn’t offer a formal wellness program as a recruitment and retention tool. So the trio, whose Boston-based e-commerce company sells beer, wine, and spirits to consumers through local retailers, improvised.

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5 Tips for Flawless Event Email Follow-up

Making sure of proper event follow-up will set you apart from the competition and keep you fresh in the minds of your prospects. Just remember to always plan your follow-up strategy before the event begins. All email marketing follow-ups should be written before the event takes place.

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How to Better Assess Your Marketing Technology Needs and Buy Smarter

As the martech landscape and related use cases have exploded in recent years, many marketers have not kept up with a disciplined process for tracking the technology they have and assessing the needs they must meet with future purchases.

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How CMO-at-Large Julie Lyle Stays Ahead of MarTech

Julie Lyle has been CMO at Walmart, hhgregg, Prudential Asia, Barnes & Noble, DemandJump and more — in addition to serving as chairman of the board of the Global Retail Marketing Association and an advisor to some of the hottest companies in marketing tech.

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