Why Marketing Unicorns Are Such a Big Deal

Let’s face it. Marketing is changing in a big way. The days of Don Draper and “push” advertising are long gone. Now, the keys to success with digital marketing in particular are based upon strong content, authentic engagement, targeted messages, real-time responsiveness, and more.

The Biggest (and Easiest to Stumble Into) Email Marketing Automation Fail

Marketing automation annoyed me during my recent car-buying experience. I received emails sans context. This is the major challenge with tech — the convergence of human and machine. How well has your brand navigated this intersection? Is your brand driving your customers into the proverbial lake with your marketing automation?