Making Decisions Easier: 3 Tricks for Moving Forward When You Feel Stuck

I’m in the middle of a significant home remodel project. It’s all a bit stressful, but not nearly as nerve-wracking as the prep work: selecting a contractor and picking out all the new things for my home, such as paint, flooring, cabinets, countertops, lighting, etc.

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Account-Based Marketing: Is It Worth It?

ABM. A topic that is on every single one of my clients’ marketing technology roadmaps. There is no question of interest and desire. The question is: Is there a commitment? The executives I have talked to are committed to the idea.

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B2B Can’t Slack on CX

Gartner’s Customer Experience in Marketing Survey found that the B2B marketers surveyed currently lag their B2C peers in CX, with only 61% reporting that they compete mostly or completely on the basis of CX (compared to 69% of B2C respondents).

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