On Demand : Summer Podcast Series 2018 : Account-Based Marketing Leadership Alliance

Podcast Series SELLING ABM TO YOUR ORGANIZATION Tips and strategies to sell the value of ABM to all levels within your organization Featuring: Jenn Steele, VP of Product Marketing, Bizible Helana Zhang, Senior Manager, Demand Generation, Optimizely Jessica Fewless, VP of ABM Strategy, Field

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Marketing Planning: Use a Stretch Budget to Justify More Marketing Spend

If you’ve ever done marketing planning, you know that budgets are typically a year of year percentage increase that you can justify based on your current spend. As a good steward of my company’s finances, I like to cut cost wherever possible.

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The First Step in Reducing Your 2019 Marketing Spend: Assess Your Team

It’s officially Q4 which means we are in 2019 marketing planning season. My non-scientific deduction of most companies’ opinion of marketing’s relation to fiscal responsibility is that it is seen as a cost center.

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