Consulting

Make your story as strong as your work.

You’ve built something remarkable. I help you make its value clear to the people who buy from you, work for you, and invest in you, and build the marketing function that keeps telling that story.

Ways to work together

Three places to start.

01Clarity Audit

See your story the way the market does

A focused look at how your brand, messaging, and communications land with customers, employees, and the public, and where the gaps are between what you do and what people understand.

  • Interviews with leaders, sales, and frontline teams
  • A review of your brand, website, sales materials, and internal channels
  • A clear readout: what’s working, what’s muddy, and what to fix first
02Marketing Operating Model

Build the function, not just the campaign

The structure behind a marketing and communications team that can keep up with a growing company: lanes, intake, planning, governance, and the tools to run it, including AI-enabled workflows where they actually help.

  • Team lanes and roles mapped to business priorities
  • Intake, prioritization, and review processes your team will use
  • Brand governance and asset management that scale
03Fractional Leadership

A marketing leader, part-time

Senior brand, marketing, and communications leadership for companies that need it before they’re ready for a full-time hire, or while they find the right one.

  • A seat with your leadership team on narrative and priorities
  • Direction for your designers, writers, agencies, and vendors
  • A plan and a team ready for whoever leads next
How it works

Reveal, don’t invent.

  1. Listen

    I start with your leaders, your customers’ words, and the people doing the work. The story is usually already there.

  2. Clarify

    We agree on one story and the few priorities that matter most, written plainly enough that everyone can repeat it.

  3. Build

    Then the systems that keep it consistent: brand standards, operating rhythms, channels, and workflows.

  4. Hand off

    Everything is built for your team to own. Success is a function that runs well without me.

Who it’s for

A good fit if you’re…

I spent nine years inside a fast-growing critical infrastructure company, working with engineers, executives, sales teams, and communities. I’m most useful where the work is complicated and the stakes are real.

See the work →

  • A technical or complex B2B company whose work is better than its story
  • Growing fast enough that culture and communications are straining
  • A marketing team stuck in reactive production that wants a seat at the table
  • Preparing for a rebrand, a new market, or a hard conversation in public
Teddy Otero, smiling, leaning in

Let’s lean in.

Tell me what you’re building and where the story gets stuck. A first conversation costs nothing.