A story as strong as your work
You’ve built something real, and it’s hard to explain. I connect your engineering with your story, and your leadership’s intent with what customers and employees actually experience.
Trust starts with clarity.
You’ve built something remarkable. But if people don’t understand it, they can’t buy it, join it, or back it. I help you tell one consistent story, inside and out.
- Marketing
- Brand
- Culture
- CommunicationComms
My team, by the numbers · Sabey Data Centers, 2017–2026
- 9
- members of the multidisciplinary team I built and led
- 150+
- campaigns, projects & events delivered in-house each year
- 350+
- employees reached through internal communications
- $800k
- annual budget across programs, agencies & tech
- 10,000+
- creative assets in the library we built
What I believe
Great marketing reveals rather than invents.
You don’t need better slogans. You need someone who can help people understand the value of what you’ve built.
For nearly nine years I led marketing and communications at Sabey Data Centers, helping turn a design-and-production department into an integrated function spanning brand, digital, media, events, communications, culture, and operations. Before that, digital design and marketing for consumer brands and manufacturers, and a BFA in graphic design.
The industries look different, but the problem underneath is the same: real value that isn’t yet fully understood.
Read my story →
How I helpBrand & Narrative Creative Direction Systems & Operations
Three ways I make your organization clearer.
A creative team that knows what it’s solving
Your designers, writers, and producers do their best work with strategic clarity. I provide it, then get out of their way. I’m a designer by training, so I know what they need.
Machinery that keeps you consistent
Intake, planning, governance, brand standards, asset management, and AI-enabled workflows, so your team spends less time scrambling and more time on work that matters.
How I build the function
Four centers of gravity, one story.
Brand, creative, culture, and operations aren’t separate departments. When they’re led together, what you say in the market lines up with how people experience you inside, and the work reinforces itself instead of competing.
In their words
What it’s like to work with me.
“Teddy is a manager I will remember for life. For 4.5 years at Sabey Data Centers, he didn’t just manage—he empowered.”
“Few people truly get the power of fusing brand and culture to propel an organization forward toward great things, and Teddy is one of those few.”
“One of the most analytic and intelligent marketers I’ve met, with an incredibly high acumen for adapting and reacting calmly as circumstances shift.”
“If you want someone who actually understands talent and knows how to build a team that outperforms every expectation, Teddy is your man.”
“In addition to savvy marketing skills Teddy showed he understood the numbers side of the business. He pushed to find revenue opportunities in challenging situations.”
“Collaborating with Teddy ‘in the zone’ results in brilliant ideas ripe for rapid-fire action. The three years partnering with him and his team was one of the highlights of my career.”
“Teddy worked with each of us to build on our strengths and address our weaker points. He helped us grow and he advocated for us.”
“The rare kind of employee who is equally skilled at both the creative and technical aspects of marketing communications.”
“He stays on top of everything for us without us even knowing.”
“He was right there in the trenches with me, acting as my best assistant to make sure we won. No ego. Just results.”
“Teddy is a great asset for any team serious about growing their business.”
“Teddy Otero is a rarity in the creative world. He possesses a unique combination of creative and technical abilities.”
“He always had an answer or, at least, a conversation to help me suss out that answer. He empowered me to problem-solve on my own.”
“…Teddy can most probably design a rocket ship.”Chris Tatrn, former teammate
So I did.
Meet Vektr.
A job-search and career tool that scans job alerts, judges fit against what matters to you, and explains its reasoning.
I took it from idea to a live product in beta in under a month, with Claude as my engineering team. I ran it the way I ran a marketing organization: structured intake, clear roles, review gates, a decisions log, and one owner accountable for what ships.
- < 1 monthidea to live beta
- ~2,000commits shipped
- 8 AI specialistsincluding architect, builder, designer, guardian & accessibility reviewer
Selected work
Where I’ve made a difference.
Let’s lean in.
Hiring for a leadership role, or wrestling with a story that’s hard to tell? I’d be glad to talk it through.