As Univera’s first digital marketing hire, I immediately implemented analytics to measure existing efforts. These metrics offered opportunities to eliminate or enhance programs and, within six months, Univera publically launched several of my initiatives at its annual convention (blog, podcast, checkout UI, refreshed website, etc.). My expanding team continues to deliver ongoing campaigns across mutliple digital channels and spearhead new projects.

A dozen small business clients have realized growth through my digital marketing efforts, which include WordPress websites, SEO, SEM, social media marketing, email marketing, and blogging.

Tasked with launching a new brand while managing five existing brands, I built websites, instituted a marketing automation solution, and leveraged AdWords and email campaigns. The new brand realized monthly sales growth from $10K to $112K in less than a year.

I built and maintained a thriving website, developed a social media presence of several thousand followers, laid out each month’s 48-page print edition cover-to-cover, wrote and edited numerous articles, and managed a team of ad designers.

Hired to design print catalogs, I was soon promoted to digital design, producing landing pages and email broadcasts on a daily basis. Able to liaise between teams of designers, marketers, and developers, I was tapped as lead designer on two large-scale ecommerce web redesigns and several integrated marketing campaigns.

I was hired to convert an existing website to the Joomla! CMS platform, and integrate it with WebSuite ecommerce tools. I was also asked to select, install and manage an EMS system onto our Linux server, after which I designed, distributed and monitored weekly email campaigns to approximately 10,000 list members.

While in college, I worked as regional graphic designer for Colorado Springs-area CopyMax locations, and later as the regional graphic designer for FedEx Kinko's in the Northern Colorado area. On occasion I was able to help my coworkers with customer service and production duties as well.

Worked and observed in my first professional team-oriented environment, IBM's Response Time Measurement Laboratory.