This infographic of a Gameplan for Inbound Marketing popped up today on the Google+ Inbound Marketers group, and I found it extremely handy from a marketing-newbie’s perspective. The folks who put it out, Master Inbound, look to have a very valuable program too – maybe I’ll be able to take their course someday!
I realize I posted once and then let things languish for months. That’s what managing 6 brands will do to you, not to mention 3 personal brands and another two dozen client brands on the side! It’s tedious work setting up a website/blog and then half-dozen social accounts thirty times – I haven’t actually even started content marketing on any of them, and here’s why:
WordPress Multisite
My social media marketing, content marketing and inbound marketing efforts were cut short a few weeks after I wrote the last blog post, as my manager decided that half our brands needed complete website redesigns. This meant that two websites needed a new WordPress theme (and lots of content work) and two others needed to be moved over onto WordPress from straight HTML pages. During the last months of 2012 I created a WordPress multisite installation for the company (my second) on a VPS and migrated all but one of our sites onto it. In case you’re wondering, those sites are:
Lucky me. (Photo credit: ralphpaglia)Two weeks ago, my experience with B2B “marketing” was limited to designing maybe a dozen page banners for Paper Direct when they were slammed in December of 2010.
Two weeks ago, my experience with Social Media marketing was limited to purchasing a few Facebook likes for now-defunct Constitutionalist Today and Light from the Right using the Facebook ad platform.
Two weeks ago, my experience with Inbound Marketing was, “what in the world is it?”
Today, I am not only much more familiar with these marketing techniques, I’m responsible for them!
I’m exhausted but excited, weary but energized. My brain is full, but my slate is blank! I’m not sure how I landed this job, but I intend to excel at it!
How Did I Get into Marketing?
As many of you are aware, I started out my educational career in engineering and ended up in graphic design. My penchant for numbers kept my design crisp and clean, and eventually led me to web and email design. Once there, I became very interested in the numbers behind my design; the numbers that drove my creative direction and the numbers that my design contributed to the company’s bottom line (and my paycheck). In other words, I became interested in marketing.
To land a marketing job with my resume in this economy was no easy feat. However,
