As Univera’s first digital marketing hire, I immediately implemented analytics to measure existing efforts. These metrics offered opportunities to eliminate or enhance programs and, within six months, Univera publically launched several of my initiatives at its annual convention (blog, podcast, checkout UI, refreshed website, etc.). My expanding team continues to deliver ongoing campaigns across mutliple digital channels and spearhead new projects.
A dozen small business clients have realized growth through my digital marketing efforts, which include WordPress websites, SEO, SEM, social media marketing, email marketing, and blogging.
Tasked with launching a new brand while managing five existing brands, I built websites, instituted a marketing automation solution, and leveraged AdWords and email campaigns. The new brand realized monthly sales growth from $10K to $112K in less than a year.