Lucky me. (Photo credit: ralphpaglia)Two weeks ago, my experience with B2B “marketing” was limited to designing maybe a dozen page banners for Paper Direct when they were slammed in December of 2010.
Two weeks ago, my experience with Social Media marketing was limited to purchasing a few Facebook likes for now-defunct Constitutionalist Today and Light from the Right using the Facebook ad platform.
Two weeks ago, my experience with Inbound Marketing was, “what in the world is it?”
Today, I am not only much more familiar with these marketing techniques, I’m responsible for them!
I’m exhausted but excited, weary but energized. My brain is full, but my slate is blank! I’m not sure how I landed this job, but I intend to excel at it!
How Did I Get into Marketing?
As many of you are aware, I started out my educational career in engineering and ended up in graphic design. My penchant for numbers kept my design crisp and clean, and eventually led me to web and email design. Once there, I became very interested in the numbers behind my design; the numbers that drove my creative direction and the numbers that my design contributed to the company’s bottom line (and my paycheck). In other words, I became interested in marketing.
To land a marketing job with my resume in this economy was no easy feat. However, I think that a few side ventures (TCT and JOT Creative) made me slightly more attractive, as did my degreeless stint at the Colorado School of Mines. Maybe my leadership training with AFROTC, GCM, and LPR helped. Ultimately, I’m sure it came down to my interview, and the willingness of the company to give me a chance to make them more profitable. I walked in to interview for a part time social media position, and walked out with a full-time inbound marketing career opportunity.
But I’m starting from scratch here! They already have a designer, so I’m learning acronyms like “CRM,” “COCA” and “CCA.”
What does this have to do with you?
If you know me, then this should just be of passing interest. If you are in a marketing position with absolutely zero experience, then let’s connect! I’m going to start detailing my baby steps in the posts to follow, hopefully eventually graduating from the “Marketing College of Hard Knocks!” There’s so much quality, inexpensive or free information out there, who needs a brick and mortar building and a tenured professor?
Are you in a similar situation? Have any tips for me? Sound off below!
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